What CMOs Really Think About Account-Based Marketing
What CMOs Really Think About Account-Based Marketing |
What CMOs Really Think About Account-Based Marketing Posted: 04 Oct 2016 06:00 AM PDT Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing Cloud to gain insights into how CMOs and marketing executives are incorporating ABM into their overall marketing strategies. As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow. A few noteworthy discoveries include:
Interested in reading more? Find out what today’s CMOs are really thinking about ABM by downloading the Argyle survey: Account-Based Marketing: The New Star of B2B Marketing This posting includes an audio/video/photo media file: Download Now |
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