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Showing posts from September, 2016

Is This the Next Step in Marketing Automation?

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Is This the Next Step in Marketing Automation? Is This the Next Step in Marketing Automation?Posted: 30 Sep 2016 07:42 AM PDTFriday Five, a curated collection of five recent articles on one topic. This time it's all about Marketing Automation.Personalized Videos: the Next Step in Marketing AutomationIf you want to stay ahead of the game in the competitive binary options marketplace, then you need to ensure that you harness the power of the most effective marketing tools. When it comes to attracting visitors to your website, encouraging those visitors to become paying customers and then retaining those clients, you need to be sure that you are active in all forms of marketing engagement.Read the full story on financemagnates.com.5 Top Ways Marketing Automation Is Making Your Brand Look BadI write a lot about marketing automation here and usually I'm just trying to get people to understand that it's an extremely beneficial thing for your business if done right. The only prob…

I love split testing - Visual Website Optimizer Blog

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I love split testing - Visual Website Optimizer BlogGoing Omnichannel | A Robust Framework for eCommerce EnterprisesPosted: 29 Sep 2016 07:10 AM PDTConsumers in the digital age want an integrated shopping experience. They might browse an eCommerce website on mobile but ultimately make a purchase from desktop. Or they might pay online, but pick up the purchased item from the store.Such user behavior has been highlighted by a 2014 GfK study: "With people constantly moving between devices, it is important for marketers to reach their audience across all platforms. Brand experiences should be consistent, allowing for people to begin an activity on one device and finish on another."In this post, we discuss a robust omnichannel strategy that can help eCommerce enterprises create such integrated experiences across devices. The strategy includes:Understanding cross-device user behaviorCrafting smooth shopping experiences across channelsForming organizational structures that support …

Cross-Channel Orchestration: Customer Journeys Done the Right Way

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Cross-Channel Orchestration: Customer Journeys Done the Right Way Cross-Channel Orchestration: Customer Journeys Done the Right WayPosted: 29 Sep 2016 07:26 AM PDTThe digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great. They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences. The problem is, most customer journeys don’t actually work. In fact, we asked CMOs to assess their traditional customer journey efforts, and 96% of them expressed dissatisfaction with how they work today.That’s why the Oracle Marketing Cloud team was proud to announce this week the newest iteration of our Orchestration Canvas. Found inside Oracle Responsys, the Orchestration Canvas provides a centralized place for marketers to build cross-channel experiences for their customers, spanning key marketing channels such mobile, email, web and display advertising.In this post, I’ll recap k…

20 Fascinating Topics That Every New Blog Should Tackle - Quick Sprout

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20 Fascinating Topics That Every New Blog Should Tackle - Quick Sprout20 Fascinating Topics That Every New Blog Should TacklePosted: 28 Sep 2016 08:33 AM PDT When you know your stuff, writing a blog is easy, right?Uh. Not necessarily.I'd say that I'm pretty familiar with digital marketing. But when it comes to blogging, I still face challenges.The challenge isn't my lack of knowledge; it’s translating that knowledge into readable content—content helpful to you and other marketers.Maybe you've faced the same challenge.For some reason, conveying stuff you know inside and out is a lot trickier than it appears. Writing is difficult enough, but continually coming up with topics that would boost your online marketing efforts seems downright impossible.In the old days, maintaining a business blog was more about appeasing search engine algorithms than appealing to actual humans. Back then, cramming posts full of keywords was the top priority.Today, for a business blog to produc…

KISSmetrics: How to Add Real-Time Communication to Your Existing Marketing Stack

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KISSmetrics: How to Add Real-Time Communication to Your Existing Marketing StackHow to Add Real-Time Communication to Your Existing Marketing StackPosted: 28 Sep 2016 11:14 AM PDTLet's think back to the early days of social media for a moment, and how it impacted our marketing.Not only did it bring the potential of massive free exposure, it radically increased transparency as well. Every good or bad customer experience suddenly became a potentially viral story. And thus the relation between business and consumer was changed, forever.But social media isn't at the top of the digital food chain anymore. As of 2015, messaging apps have overtaken social networking apps in monthly active users.In 2015, messaging apps overtook social media platforms in monthly active users. (Image Source)This balance tip coincided with a few other developments: Facebook's launch of Messenger for Business, WhatsApp announcing a move into B2C communication, an increasing reliance by businesses on m…