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Showing posts from May, 2016

Unbounce

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Unbounce4 Post-Conversion Autoresponder Tactics to Keep Your Leads AlivePosted: 31 May 2016 12:00 AM PDT Bring your leads back from the dead with an engaging autoresponder. There's no shortage of top-notch online content aimed at optimizing your landing pages. Ultimate Guides, Best Practices and Perfect Anatomies abound.Unfortunately, the vast majority of all that amazing content ignores what happens immediately after your visitor converts… and that, ladies and gentlemen, is where your landing pages go to die.In other words, unless you have a plan for what happens after someone signs up or says "Yes," all the conversion momentum you bled to create — not to mention the ripest opportunity you have to engage — might be for nothing.This means crafting an authentic, engaging autoresponder — whether that's a confirmation email, download link, or even just a friendly "Thanks for signing up" — in a way that bonds you to your prospects right from the jump.To do that, …

WiderFunnel Conversion Optimization Blog

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WiderFunnel Conversion Optimization BlogWhat does Evolutionary Site Redesign in action look like? Like this.Posted: 31 May 2016 06:06 AM PDTReading Time: 2 minutesTL;DR: After 7 months of testing with weBoost, an electronics manufacturer, their website looks radically different and the company has seen an over 100% lift in their year-over-year conversion rate. This is evolutionary site redesign (ESR) at work. Read the full case study here.The companyThe hero section from weBoost’s (current) homepage.Our partnership with weBoost began in the summer of 2015. weBoost is an ecommerce retailer and manufacturer of cellular signal boosters. These boosters provide stronger, more reliable cellular signals while simultaneously enhancing the user's ability to receive and transmit data.The goalsBeyond the goal of simply increasing ecommerce sales, the weBoost team was looking to fuel their entire marketing program. In order to do that, weBoost executives were also hoping to gain customer insi…

Unbounce

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UnbounceWin a Free Trip to CTAConf 2016 [Prize Package Valued at $6,000]Posted: 28 May 2016 12:00 AM PDTTL;DR: Win a trip to the Unbounce Call to Action Conference in Vancouver this upcoming June 19 – 21 (a prize valued at over $6,000) by creating a landing page that converts. For the past two years, we've hosted an epic contest to send deserving marketers to our Call to Action Conference in Vancouver. >>This way to win your way to CTAConf We received some pretty remarkable landing pages entries. Hilarious videos were created. Retargeting happened. Directional cues were used. A ton of personality, memes, dancing, creativity, blood, sweat and tears went into these pages.In short, we were pretty blown away. So we're doing it again.But this time it's going to be a little bit different.The challengeListen closely.We've created a new landing page template all about CTA Conf 2016 (hosted by Unbounce this upcoming June 19 – 21) and why we think every marketer should attend…

Tips For Getting More Out of Marketing Automation

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Tips For Getting More Out of Marketing Automation Tips For Getting More Out of Marketing AutomationPosted: 27 May 2016 08:14 AM PDTThe Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATIONThe good news is that of the 62% of companies under $100 million in revenue that have adopted a marketing automation platform, 85% are happy with their solution,according to a recent survey from Salesfusion. But the bad news is that 15% are shaking aspirin from a bottle, complaining about their tech’s inefficiencies and scaring off the 38% that haven’t yet invested. Here’s a few simple tips to help those in the latter category find marketing automation success.Read the full story on Chief Marketer.Guarantee your marketing automation success with persona-based contentIf you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over…

7 Types of Emails to Send Customers to Keep Them Coming Back - Quick Sprout

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7 Types of Emails to Send Customers to Keep Them Coming Back - Quick Sprout7 Types of Emails to Send Customers to Keep Them Coming BackPosted: 27 May 2016 08:00 AM PDT As everyone says…You need to build an email list.Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average).I'm sure you see a ton of content on a regular basis that shows you different ways to build that email list. Great.But how much do you see that tells you how to interact with that list effectively?I think it's safe to guess not much.I wouldn’t be surprised if you had questions such as:What do I send my subscribers?How do I keep open rates high?How do I make my emails exciting?While I can't show you all of that in a single post, I'm going to show you 7 different types of emails that most businesses can send.These types of emails are emails that your subscribers and customers will enjoy getting, will interact with, and will help you build strong relationships.