Showing posts from March, 2016


UnbounceMake Your Cold Prospecting Emails Feel a Little Less ColdPosted: 31 Mar 2016 12:00 AM PDTEmail marketing is often praised as one of the most effective marketing channels, and for good reason: you're reaching out to people who have already expressed interest in what you're doing.But sometimes, especially in the realm of B2B, there's a case for reaching out cold… I just met you, and this is crazy, but here's my number, so call me maybe? I'm talking about cold prospecting emails: reaching out to someone you don't have a direct relationship with and starting a conversation.Now, this isn't about blasting them with info about your business. It's about providing immediate value and serving up an irresistible next step.It's worth noting that there's a fine line between cold prospecting and spam, so please read upon laws for your country. But when done right, reaching out cold can be an easy way to pull in highly qualified prospects — especially wh…

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas Value Focus: Which aspect(s) of your product should your marketing emphasize?Posted: 31 Mar 2016 05:37 AM PDT As a MarketingExperiments blog reader, I can already assume a few things about you. You're an evidence-based marketer. You are an effective communicator. You have an exceptional understanding of marketing. You are skilled at analyzing campaign effectiveness. And you have experience in a wide range of marketing disciplines.But if you were pitching yourself at a job fair, and could emphasize only one of these elements about yourself, which would it be?Savvy marketer that you are, I'm guessing you would first size up the company you're applying to — ask questions of the recruiter, take a look at the booth and read some of the literature — before deciding what value to highlight when presenting yourself.The way you approach marketing your products and services should be no differe…

The Two Types of Programmatic Advertising and Why Programmatic Matters

The Two Types of Programmatic Advertising and Why Programmatic Matters The Two Types of Programmatic Advertising and Why Programmatic MattersPosted: 31 Mar 2016 06:59 AM PDTBefore we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Digiday defines it as "ad buying what typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.” Marketing Land, on the other hand, says programmatic advertising "helps automate the decision-making process of media buying by targeting specific audiences and demographics.” In terms of the different types of programmatic advertising, according to the Interactive Advertising Bureau (IAB)—which is an industry organization geared toward ensuring standards across the advertising ecosystem—t…

4 Indirect Ways to Improve Your Search Rankings - Quick Sprout

4 Indirect Ways to Improve Your Search Rankings - Quick Sprout4 Indirect Ways to Improve Your Search RankingsPosted: 30 Mar 2016 08:00 AM PDT I know you want it…More organic search traffic.Who doesn't want free, high quality traffic, that comes in month after month?That's why SEO is such a big deal and one of the main topics I focus on—here, on Quick Sprout.I believe that most marketers should be dedicating a significant portion of their time and resources towards SEO.There are many things you can do that have a direct impact on your search traffic.However, there is more to marketing than just SEO, and you probably know that.The thing is, they don't have to be mutually exclusive.Just because some of your marketing isn't specifically done to improve search traffic, that doesn't mean that it can't.And this type of situation is more common than you might think.In this post, I'll go over four ways that can indirectly improve your search rankings.You can try thes…

KISSmetrics: How to Idiot Proof Your Ad Campaigns

KISSmetrics: How to Idiot Proof Your Ad CampaignsHow to Idiot Proof Your Ad CampaignsPosted: 30 Mar 2016 08:07 AM PDTMarketing promotion sucks when you treat people the same.That goes for conversions, and it goes for advertising too.But the minute things start to go awry, people start messing with their landing page headline or ad descriptions.As if those tiny, miniscule elements are the primary reason traffic's not comin' or visits aren't convertin'.The best landing page, optimized 100% correctly, can't make up for the wrong audience seeing that message.Ad campaigns are already difficult. But the good news is that you don't need to possess ninja PPC skillz.Instead, here is a dead simple way you can isolate where problem areas might pop up and stop them dead in their tracks.When 'Best Practices' are Good EnoughCommonly accepted best practices are a starting point. The tip of a metaphorical iceberg.They get all the attention and ink online. But there'…