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Showing posts from June, 2016

Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business

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Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business Content Pros Podcast: Reap the Strategies and Secrets of the Best in the BusinessPosted: 30 Jun 2016 06:34 AM PDTWouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down with them? You’re in luck! Randy Frisch, COO at Uberflip, and I prepare the questions and reveal the strategies and secrets of these content marketers every Thursday at ContentProsPodcast.com. All you need is a pair of headphones, and you get access to the learn the pros’ successful approaches to strategy, operations, measurement, staffing, and more.Is thus your first time listening in? We've gathered the last month's worth of shows here in one place for you.We dive into some hot content marketing topics including the emergence of social video, the rise of experience optimization, a revolutionary approach to free content marketi…

KISSmetrics: 5 Steps to Recovering from Low Landing Page Conversions

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KISSmetrics: 5 Steps to Recovering from Low Landing Page Conversions5 Steps to Recovering from Low Landing Page ConversionsPosted: 29 Jun 2016 10:28 AM PDTLanding pages are intended to be simple and straightforward – a single page designed to get a specific audience to take an action.
Marketers use landing pages to get people to:Make a product purchaseOpt-in to get a promotional product like an ebook or reportRequest more information or a consultUrge an audience to subscribeYou'd think that creating a page for such simple tasks would be easy, especially when you consider the wealth of tools at our disposal for building out landing pages.And, in fact, the act of producing landing pages is actually not complicated – at least, until you factor in the human component of your audience. People, the ones you want to get to take a specific action, muck up the entire process and make landing pages much more difficult.There's no specific way to design or configure a landing page to ens…

Unbounce

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UnbounceCreate a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC]Posted: 29 Jun 2016 12:00 AM PDTIf you're a content writer, you might think that data analytics isn't relevant to you (I know I did). But you'd be wrong. Data and content are actually a match made in heaven. If you collect the right data, you can find out what type of content resonates with your audience  — isn't that a writer's ultimate goal?By developing a data-driven content strategy, you are ensuring the content you're producing is relevant to your current readers as well as your prospects (who may not know who the heck you are). Plus, the chances are high your competitors already have a data-driven content strategy, so creating one for your business is just, well, good business.Are you freaking out?Well stop. Building a data-driven content strategy doesn't have to take longer than a day. Yep, you read that right: one day. Oh, and if you use free tools like we suggest, it's also eas…

You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next. - Quick Sprout

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You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next. - Quick SproutYou Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.Posted: 29 Jun 2016 07:59 AM PDT You've just poured your heart and soul into creating an epic blog post your audience is sure to love.You've clicked the "Publish" button…Now what?It may be tempting to leave it at that and move on to the next project. You've got more blogs to write, more topics to cover, and more content to produce, right?Hold on a minute.Publishing a blog post and quickly moving on to the next one is a waste of your efforts. Doing so will minimize the impact of your content and its true potential.If you want to increase the exposure and circulation of your blog content, implement the following 14 tactics I’ve found to be insanely effective. 1. Reread the final productShould be an obvious one…but I need to mention it.I like to think I'm pretty thorough with proofreading and diligent…

4 Examples of Content Curation Done Right

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4 Examples of Content Curation Done Right 4 Examples of Content Curation Done RightPosted: 29 Jun 2016 06:00 AM PDTIn recent years there has been a lot of buzz about content curation, given its power to help fuel content marketing and better engage an audience. In fact in 2014, CNBC listed at as the #1 most overused word of the year. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world.Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results. Becoming a Green IT Leader Verne Global, a wholesale supplier of data center space based in Keflavik, Iceland, and Washington, D.C., wanted to be recognized for its low energy footprint. The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources witho…