Showing posts from October, 2016

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas 5 a/b test ideas for mobile gaming appsPosted: 31 Oct 2016 04:07 AM PDTWe talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps.I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon.Apparently, Amazon Web Services (AWS) at one point had an a/b testing feature that is now closed
When they had testing, however, one app developer used it extensively and shared their experiences in a promotional video for the feature on Amazon. The developers were behind the game Air Patriots. Russell Caroll was the Senior Producer for the game and Julio Gorge was the Game Development Engineer. The game is a kind of aerial take on the classic tower defense game genre.Air Patriots Now granted, this was a promotional video, but the conten…

I love split testing - Visual Website Optimizer Blog

I love split testing - Visual Website Optimizer BlogRunning an A/A Test Before A/B Testing – Wise or Waste?Posted: 31 Oct 2016 06:01 AM PDTTo A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing and the things they need to keep in mind while A/A testing. We also discuss other methods that can help enterprises decide whether or not to invest in a certain A/B testing tool. Why Some Organizations Practice A/A TestingA/A testing is done when organizations are taking up a new implementation of an A/B testing tool. Running an A/A test at that time can help them with:Checking the accuracy of an A/B Testing toolSetting a baseline conversion rate for future A/B testsDeciding a m…

5 Account-Based Marketing Pitfalls to Avoid

5 Account-Based Marketing Pitfalls to Avoid 5 Account-Based Marketing Pitfalls to AvoidPosted: 31 Oct 2016 06:00 AM PDTB2B marketing has been touting account-based marketing (ABM) as a key strategy that is helping to fine-tune prospects that are ideal for your solution. The tactic can provide an effective avenue for creating meaningful campaigns that appeal to these prospects, enabling you to increase your conversions.Just because more people are investing in ABM because of its success rate doesn’t mean all these marketers are moving forward and using the concept of ABM correctly. Part of ABM's effectiveness is its ability to provide very relevant and detailed data. However, there’s so much data that it quickly becomes a complex marketing tool. This complexity has resulted in some common pitfalls like the six listed below:1. Thinking It’s All About Digital MarketingWhile all types of online digital marketing certainly offer considerable benefits in reaching these prospects, many c…

The Step-by-Step Guide to Creating Scannable Content - Quick Sprout

The Step-by-Step Guide to Creating Scannable Content - Quick SproutThe Step-by-Step Guide to Creating Scannable ContentPosted: 31 Oct 2016 08:00 AM PDT Rarely do people read content from beginning to end.Maybe it's because of our "microwave," instant gratification culture. Maybe it's because millions of other articles are vying for people’s attention.Or maybe it's because reading from screens takes about 25% longer than reading from paper. Research has even indicated that readers experience an unpleasant feeling when reading online text.Whatever the case may be, it's crucial to take the right approach when writing for online readers—a new approach.There's a certain art to digital writing that differs significantly from writing traditional paper text.If you expect to convert more of your audience into actual customers, you need to crack the code.You need to switch up your game plan.In my early days of writing, I didn't realize this. I had an eye for vis…

KISSmetrics: How to Find the Conversion Drivers of Your Website with the Funnel Report

KISSmetrics: How to Find the Conversion Drivers of Your Website with the Funnel ReportHow to Find the Conversion Drivers of Your Website with the Funnel ReportPosted: 28 Oct 2016 11:00 AM PDTThere may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking:Do demo requests or signups lead to more paying customers?Does that product video lead to more signups?Does the self-service onboarding plan lead to more customers?Does offering a buy one, get one sale increase purchases?In cases like this, there are options that a visitor can take to reach conversion. But, it’s often difficult for marketers to know which one has a better effect on the funnel. The Kissmetrics Funnel Report answers these questions. Here’s how.Finding the Biggest Conversion Drivers on Your SiteThe traditional SaaS Funnel looks something like this:Visited siteSigned up for a trialUsed productUpgraded to payingBut what if a visitor could sign up or schedule…


UnbounceBeyond Optimization: Email A/B Tests That Will Improve Your Entire BusinessPosted: 28 Oct 2016 12:00 AM PDT Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change some stuff, compare key metrics, deploy winner, repeat.So when you start an A/B test on your email, this is the sort of process you fall back on. You brainstorm a couple of alternate subject lines, test them on a small segment and send the winner to everyone else. This is a great way of making sure you're sending the better of two ideas, but does it really mean you're sending better email?Instead, today we're going to focus on the benefits of A/B testing for the future. That means turning your results into actionable guidance for feature planning, branding, sales and retention strategies. Maximizing is not always optimizing. Feature planningIt can be really tough figuring out which features need the most …

As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability?

As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability? As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability?Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros PodcastsOracle Data Management Platform: Empowering True Identity ManagementAs the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability?Posted: 28 Oct 2016 06:00 AM PDTWhat’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends conversations by asking “What’s next?” This is a good question to ask in general and I think it’s coming at a very appropriate time for email marketing, and especially and more personally for me on the deliverability side of the house.As we approach the holiday season once again, I fear that not enough people are asking what’s…