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Showing posts from January, 2016

KISSmetrics: How to Use Google Analytics to Help Shape Your Marketing Strategy

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KISSmetrics: How to Use Google Analytics to Help Shape Your Marketing StrategyHow to Use Google Analytics to Help Shape Your Marketing StrategyPosted: 29 Jan 2016 08:21 AM PSTIf you're not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it's hard to know where to look to find the most important metrics. Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics. Without knowing which sections to pay attention to, you could spend hours digging through the platform and walk away with your head spinning. Similarly, without analyzing your website traffic, it's hard to assess the effectiveness of your current marketing strategy and know when it's time to make a shift. If leveraged correctly, Google Analytics can provide valuable insight into who visits your website, how they got there in t…

I love split testing - Visual Website Optimizer Blog

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I love split testing - Visual Website Optimizer Blog[Infographic] Why Your Acquisition Strategy is Failing YouPosted: 29 Jan 2016 06:35 AM PSTA business's website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels.Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment in PPC, email campaigns and SEO. While this in itself isn't particularly revealing, these acquisition strategies are showing diminishing returns as the competition grows.Not only that, with such significant investment into acquiring traffic, you would expect that the website itself would also receive equal if not more investment to ensure the visitors arriving on site convert. Reality, however, paints a very different picture.Check out the infographic below to see how many business's …

What Lies Ahead for Social Media in 2016

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What Lies Ahead for Social Media in 2016 What Lies Ahead for Social Media in 2016Posted: 29 Jan 2016 05:35 AM PSTIf it's Friday it must be Friday Five time, our weekly roundup of five stories from one specific topic. This week it's Social Media. Examining the Current State of Social Marketing (Infographic)Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. An infographic from Morrison Foerster examines the current landscape of social marketing, and the challenges marketers still face.Read the full story on Adweek.How Social Media Marketing Is Set to Change in 2016Hard to believe the first month of 2016 is nearly over (didn’t it just begin?) and even as I type this, tactics, strategies and options in the world of social media are changing. I know as a small business owner you’re not only on the lookout for…

Get More From Landing Pages: 6 Ways to Use Them More Effectively - Quick Sprout

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Get More From Landing Pages: 6 Ways to Use Them More Effectively - Quick SproutGet More From Landing Pages: 6 Ways to Use Them More EffectivelyPosted: 29 Jan 2016 08:00 AM PST It's the aim of most marketing and sales efforts:Conversion.All your work is designed to get visitors, leads, and even customers to take the next step.Getting them more involved with your brand and products is necessary to drive sales.There are obviously many ways of doing this. Blog posts, emails, e-books, and more.But there's one option that is almost always better at converting traffic to the next step:Landing pages.A landing page has a single goal, which you define. It might be to sign up to an email list, buy a product, or create an account for your site. Everything on the page is focused on achieving that goal, which is why they are more effective than other types of content.But the term landing page is still pretty broad.There are actually many different types of landing pages—each is ideal for a d…

KISSmetrics: The Five-Step Process for Writing Powerful Call-to-Actions By Reverse-Engineering Customer Mindsets

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KISSmetrics: The Five-Step Process for Writing Powerful Call-to-Actions By Reverse-Engineering Customer MindsetsThe Five-Step Process for Writing Powerful Call-to-Actions By Reverse-Engineering Customer MindsetsPosted: 28 Jan 2016 12:38 PM PSTFor me, growth hacking is more than just a mindset. It's about the desire to take tradition and flip it on its head. It's about leveraging the way we've always done things and manipulating those processes to achieve a much better result. It's about the various interpretations of data and the creative inspiration we draw from them to solve problems and create opportunities.If you're growing a product or a startup, you're probably already aware of the importance of testing which calls-to-action drive the most adoption. Without supplying a nudge for a user to take action, you might get no traction at all, even though your offering may be outstanding.A call-to-action is the final frontier, separating the discovery of your prod…