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Showing posts from November, 2016

Unbounce

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UnbounceHow to Get 100,000 People to See Your Blog PostPosted: 30 Nov 2016 12:00 AM PST What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you?Depending on the goals of your blog, it could mean thousands of new subscribers and fans. But it could also mean new customers — big traffic means big exposure and big exposure means big growth.We've been publishing content at Groove for the last five years. We've messed up a lot, we've learned a lot more and we've grown from nothing to over $300,000 in monthly recurring revenue through content marketing.Today, ourblogs are the single biggest driver of growth (as in, real money) for our business.A couple of years ago, we published a post about how we successfully drove traffic to our blog. It outlined the step-by-step system that we used for influencer outreach.That post, not surprisingly, has become one of our most popular. We still use the basic foundation of that…

With Email Deliverability Comes A Huge Responsibility

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With Email Deliverability Comes A Huge Responsibility With Email Deliverability Comes A Huge ResponsibilityPosted: 30 Nov 2016 06:00 AM PSTI am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages.One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it.The End Comes FirstLet’s start with the end-game first.The reality is that you, as the sender, control and are responsible for your own deliverability. Deliverability in its simplest form boils down to some simple truths. Senders who deliver messages that are relevant to their customers, will see much higher engagement, inbox rates, and fewer complaints. It all seems pretty simple, and that’s because it is in theory.One of the misnomers that…

KISSmetrics: How Fixing Client Analytics Can Help Agencies Sell More

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KISSmetrics: How Fixing Client Analytics Can Help Agencies Sell MoreHow Fixing Client Analytics Can Help Agencies Sell MorePosted: 29 Nov 2016 09:41 AM PSTA completely accurate client analytics account is few and far between.That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you're looking at for each unique scenario.You didn't plan for it. You didn't charge for it. And now, if you don't fix it, you'll face an uphill battle in trying to prove the resulted you delivered.Like it or not, addressing this issue head-on and fixing client analytics can help you sell more, and sell more profitable work.Here's why.The Problem with Pricing Digital ServicesMost clients have no idea what we do.They pay us – very well in some cases – despite not truly grasping how we're going to deliver the goods for them.Sure, they might grock the buzzwords a little bit. They understand the jargon and the high level perspective. But it'…

Unbounce

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UnbounceHow Unbounce Used Overlays to Get 3,000+ Leads [Case Studies]Posted: 29 Nov 2016 12:00 AM PSTYou're a marketer, and a dang good one at that. You follow best practices. You always send campaign traffic to a dedicated landing page. You make data-driven decisions. You do post-mortems on all your campaigns and record your learnings.But still, your visitors are dropping off your website without converting, leaving you with no way to nurture or convert them at a later date. And it sucks. No, wait, don't go! Image via Giphy. Things are no different for us at Unbounce. Despite our best efforts, we still miss out on a ton of conversions. Whether folks aren't ready to hand over their information, or they simply aren't finding what they're looking for, they just. Don't. Convert.We knew there had to be a solution…Overlays allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting.It's …

I love split testing - Visual Website Optimizer Blog

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I love split testing - Visual Website Optimizer BlogA 4-Fold Approach to Increasing Conversion Rate on your WebsitePosted: 29 Nov 2016 06:18 AM PSTThe problem with a traffic graph that's going upward is that it's not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won't yield any tangible results if you don't optimize your website for conversions.But how do you go about adopting conversion optimization and increasing conversion on your website?A formalized conversion optimization program works like this:Researching into the existing data and finding gaps in the conversion funnelPlanning and developing testable hypothesesCreating test variations and executing those testsAnalyzing the tests and using the analysis in subsequent testsIn this post, we are going to run you through the ways to increase conversion rate through this scientific process:Fold 1 – Digging Deep into ResearchResearch …