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Showing posts from April, 2016

The $100,000 Challenge: March Update - Quick Sprout

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The $100,000 Challenge: March Update - Quick SproutThe $100,000 Challenge: March UpdatePosted: 29 Apr 2016 08:00 AM PDT We finally finished the last month of the $100,000 challenge. March was an awesome month for Nutrition Secrets. Not only did the traffic grow to 218,811 visitors, but revenue did too—it went up to $121,492.65.It wasn't hard to hit the revenue goals as we had enough fish oil in stock, plus we started to generate money from affiliate sales.So let's dive right in…TrafficCompared to February, the traffic went up to 218,811 visitors and 269,814 pageviews. The increase was only 18,102, which isn't much.But considering that the popularity of nutrition and fitness sites is cyclical (January and February are most popular) and that Mike didn't blog much on NutritionSecrets.com in March, it wasn't too bad.Overall, Mike has slowed down on the blogging front. Over the next few months, he wants to try a few fun content formats such as infographics and wants to s…

KISSmetrics: Stop Neglecting Analytics in Your Customer Engagement Strategy

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KISSmetrics: Stop Neglecting Analytics in Your Customer Engagement StrategyStop Neglecting Analytics in Your Customer Engagement StrategyPosted: 29 Apr 2016 12:40 PM PDTCustomers desire experiences, not transactions.In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey noted that "as many as 65% believe customer engagement will be the primary driver of growth going forward."Analytics is one of the few ways to gain insights to meet your customers' needs. It helps bridge the gap between providing a service to solving real challenges.Enhance the experience between your brand and consumers. Build data into your customer engagement strategy.It Starts With ValueStudies show that "86% of buyers will pay more for a better customer experience, but only 1…

Thoughts, Ideas, Quotes, and Insights from MME16

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Thoughts, Ideas, Quotes, and Insights from MME16 Thoughts, Ideas, Quotes, and Insights from MME16Posted: 28 Apr 2016 06:01 PM PDTWe have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas. Below are some of the things we heard, learned, and thought about. It Really is All about Customer Experience Sometimes it is easy to cynical about Las Vegas, especially if you are not into the whole party all night thing, but there is something they do very well. Customer Experience. Every major hotel has one simple goal. Let's provide everything you need on your vacation so that you never have to leave the property. Fine dining, shopping, extravagant shows, lounging by the pool, late night partying, and games of chance.There is a simple lesson here for any business. Think about serving your customers in a new way. Imagine that you could provide everything they need, so they didn't need to…

KISSmetrics: Why Your Sales and Marketing Stack Needs a Solid Foundation

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KISSmetrics: Why Your Sales and Marketing Stack Needs a Solid FoundationWhy Your Sales and Marketing Stack Needs a Solid FoundationPosted: 28 Apr 2016 11:30 AM PDTImagine the best pancakes you've ever had. What made them work? They likely started with a solid recipe of core ingredients, then added just the right blend of proprietary variations to make an unforgettable short stack. But it all started from a solid foundation – flour, eggs, whole milk, baking powder, salt, cooking fat, and sugar. Your marketing and sales stack is no different. The foundation will make it or break it. Luckily, the ingredient list isn't nearly as long as the pancake mix. What are the core ingredients that make up a solid sales and marketing foundation? It starts with a strategy focused on the customer and your content, and the right tool to whip it all together.Constructing the StackThe right recipe will help ensure you deliver the right message to the right person at the right point. An effective…

Unbounce

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UnbounceThe Long Goodbye: 7 Sites That Make It Hard to UnsubscribePosted: 28 Apr 2016 12:00 AM PDT De-optimizing your cancellation process: You can check out any time you'd like, but you can never leave. Easy is better. Simplify every process. Reduce friction. Help visitors take action quickly. The easier the website or landing page is to use, the more profitable it will be.But there are exceptions.Some of your visitors want to act in ways that don't make money for your business. Some actions cause you to lose traffic, lose subscribers and lose money. Making these actions easier actually reduces profits.These are the conversion rates you don't want to optimize:Cancel serviceUnsubscribeDowngrade your accountSometimes, it pays to be difficult — but not if you’re sacrificing delightful user experience.Here are seven de-optimized processes for ending subscriptions and cancelling service. Are they profitable? Probably. Delightful? You be the judge.1. Hidden help files: Cancelling…