Showing posts from August, 2016

I love split testing - Visual Website Optimizer Blog

I love split testing - Visual Website Optimizer BlogAll You Need to Know About eCommerce Conversion Optimization | An Interview with Tomasz MazurPosted: 31 Aug 2016 07:32 AM PDTThe following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies.Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe's leading online fashion website.Tomasz Mazur, Conversion Rate Optimization expert at Peaks & Pies Tomasz answers our questions about conversion rate optimization from the perspective of eCommerce professionals.Regarding the CRO Team and Sponsors1) What does your ideal eCommerce CRO team consist of?The team composition varies with the company. However, there are a few key members that every CRO team consists of (or should consist of):A CRO manager who looks over the entire program—from strategy creation to website analysis and …

Making the Case For A New Email Marketing Metric

Making the Case For A New Email Marketing Metric Making the Case For A New Email Marketing MetricPosted: 31 Aug 2016 06:00 AM PDTBefore I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled Understanding The Email 'Frequency Math Effect' it appeared on the Email Insider section of MediaPost and was penned by Loren McDonald.I think Loren’s post was very well-written and certainly thought provoking, which is what a good post ought to do: get you thinking. And that’s precisely the effect his post had on me.As we consider the impacts of the “Frequency Math Effect” we would be well served to remember that statistics, if improperly used, can lead us down false paths. 19th Century British Prime Minister Benjamin Disraeli may have put it best when he wrote: "There are three kinds of lies: lies, damned lies, and statistics!"To start, remember that any rate is calculated as a numerator di…

Top 35 Blogging Ideas That Are Guaranteed to Be Popular - Quick Sprout

Top 35 Blogging Ideas That Are Guaranteed to Be Popular - Quick SproutTop 35 Blogging Ideas That Are Guaranteed to Be PopularPosted: 31 Aug 2016 05:09 AM PDT Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that.I mean, just look at this:But a lot of people I know are still stuck on the fundamental question:What do we blog about? For brands, the question is easy enough to answer.You need to understand: 1) what you're selling, 2) to whom you want to sell, and 3) what blog topics are relevant to both.For individuals or other organizations who want to start a blog to monetize, the question can be a bit trickier.About a year ago, I came up with an idea. I wanted to show you how to generate $100,000 a month from a new blog. I picked a topic and have been making progress toward that goal.But what if you haven't picked a topic yet?That's why I wrote this article. A great blog has to start with a topic.These are…

KISSmetrics: 7 Reasons Your Site Isn’t Ready for A/B Testing

KISSmetrics: 7 Reasons Your Site Isn’t Ready for A/B Testing7 Reasons Your Site Isn’t Ready for A/B TestingPosted: 30 Aug 2016 10:22 AM PDTYou've invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you've studied dozens of blogs on conversion optimization techniques. You've poured over countless CRO case studies, and you have a few tools to help you run A/B tests.Before you start split testing to get those conversion gains, pause for a second. I don't think you're quite ready yet.There are plenty of free tools to help you test your optimization – not to mention paid options from Optimizely to OptinMonster that'll help you explore different facets of your site's performance – so just about anyone can run A/B tests. But it's not a matter of simply understanding how to do it.The problem is that your site just isn't there yet. A/B testing isn't for everyone


Unbounce36 Creative Landing Page Design Examples: A Showcase and Conversion CritiquePosted: 30 Aug 2016 09:57 AM PDT Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. It’s landing page examples time.I’ve compiled a list of 36 landing page designs to critique. Most of them are awesome, some need a bit more work and a few are downright awful (as a lesson of what not to do). Each will get my customary “what I like” and “what I’d change or test” so you can get some ideas and inspiration for your next page.Here are the landing page design principles I’ll be using as a framework when delivering the critiques:Encapsulation:
This is a classic technique used to hijack your visitors eyes and create a tunnel vision effect. You can think of it like creating a window on your la…