Posts

Showing posts from December, 2016

How to Fact-Check Your Latest Blog Post in 20 Minutes or Less - Quick Sprout

Image
How to Fact-Check Your Latest Blog Post in 20 Minutes or Less - Quick SproutHow to Fact-Check Your Latest Blog Post in 20 Minutes or LessPosted: 30 Dec 2016 08:00 AM PST Nobody's correct all the time. Your blog posts, on the other hand, should be correct all the time.Why? Because if your blog gets the facts wrong, your readers won't take you seriously. Instead of being an authoritative resource, your blog will become a joke.It's harsh but true. Assuming you're not a satire site like the Onion, you need to get your information right.Truth be told, blogs should have similar standards for their posts as colleges have for students' papers. Colleges require students to cite their sources in detail, and the sources have to be credible.While I don't think blogs should be required to quote only academic journals, I do think most blogs could benefit from higher standards of quality.That means no poorly researched facts, no half-baked ideas, and no generalizations or assu…

KISSmetrics: 4 Design Terms Every Marketer Needs to Know

Image
KISSmetrics: 4 Design Terms Every Marketer Needs to Know4 Design Terms Every Marketer Needs to KnowPosted: 28 Dec 2016 11:07 AM PSTThe transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level. Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they're still behind the times: in 2015, 52% of senior marketing executives believed that visual assets such as infographics, photos, videos and illustration could help them tell their brand story. But given that human attention spans dropped a whopping 33% between 2000 and 2015, from 12 to 8 seconds — and some report its dropped even lower — marketers no longer have any choice in the matter: eye-catching visuals that are quick to digest and easy to share will be an essential tool for any brand moving forward. But what's a brand to do when you hav…

Top 10 Modern Marketing Blog Posts of 2016

Image
Top 10 Modern Marketing Blog Posts of 2016 Top 10 Modern Marketing Blog Posts of 2016Posted: 28 Dec 2016 06:00 AM PSTAs we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. As Modern Marketers we need to know what types of posts resonate with our readers. This understanding of our audience helps us plan for the coming year. When things work, you want to do more of them. When they don't, you stop.The following are the top performing posts from 2016, that were published this year:Demandbase Launches ABM Solution for Oracle Eloqua Marketing AutomationThis product announcement was the top performing post for the year. As we focus most of the content on the blog at the top of the funnel, without a heavy dose of product information, it is instructive to analyze why this post out-performed all others. In a word, or an abbreviation, ABM. The announcement that you could finally do account-based marketing within Eloqua w…

How to Crack Google Search Optimization for Your Unique Niche - Quick Sprout

Image
How to Crack Google Search Optimization for Your Unique Niche - Quick SproutHow to Crack Google Search Optimization for Your Unique NichePosted: 28 Dec 2016 08:00 AM PST Search engine optimization sounds great on paper, but when put into practice, it's a bit tougher. Marketing in your specific niche can be slow and painful, especially if you're just starting from scratch with a new website.Although it may feel like every keyword already has hundreds of thousands of competitive results, you can still push through the crowd and rise to the top if you understand how to apply SEO fundamentals to your unique niche.Search is all about supply and demand, and as long as you meet a user's needs (especially in local marketing), you'll gain the search traffic.Local and niche searches make up the large majority of Internet searches (which I'll cover in more detail later), and you can make a killing if you set up your niche site correctly.Here's what you need to know to get …

7 Engaging CMO Interviews From 2016

Image
7 Engaging CMO Interviews From 2016 7 Engaging CMO Interviews From 2016Posted: 27 Dec 2016 06:00 AM PSTAs the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017.Below are 7 CMO interviews from 2016.  Well, sort of.They are in fact a headline, a blurb, followed by my take on each interview with the link to read the full piece at the end. JetBlue’s Biggest Challenge Is to Keep Being CoolMarty St. George, JetBlue’s executive vice president of commercial and planning, is a big fan of a certain Boston-area NFL team. Which may be why he quips that Southwest Airlines’ pervasive TV commercials on Sundays “ruined football for me.”JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. “The beauty of digital is it is made for test and target,” St. George says. “Th…

The Beginner’s Guide to Optimizing for Bing Search - Quick Sprout

Image
The Beginner’s Guide to Optimizing for Bing Search - Quick SproutThe Beginner’s Guide to Optimizing for Bing SearchPosted: 26 Dec 2016 08:00 AM PST On the surface, it doesn't appear Bing gets much search traffic, but when you consider it also powers Yahoo, you start realizing that perhaps optimizing for Bing isn't such a bad idea.Here's what Bing and Yahoo's search traffic looks like compared to Google’s:Although even combined, they still represent a fraction of Google's search traffic, that's still a large audience that should be catered to.Optimizing for Bing differs a little bit from optimizing for Google. The companies use different proprietary algorithms to produce results, and each weighs various factors differently.Because Google is the largest search engine on the planet, most SEO guides focus specifically on how to rank for Google. This guide is meant to get you started with the competition, both Bing and Yahoo, which are powered by Bing's search en…