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Showing posts from February, 2016

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

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MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas 2015 Testing Year in Review: 12 months of macro- and micro-yes experimentsPosted: 29 Feb 2016 12:01 AM PST Earlier this month, I brought you the first in a series of 2015 Testing Year in Review blog posts. For this next post, we'll be looking at tests using both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough).Here are results of the 2015 tests we ran based on the primary test metric and level of confidence achieved. Anything under 95% level of confidence (LOC) is considered inconclusive, meaning the test did not have statistically significant findings. We want all the tests to be above 95% LOC because then we can say (with 95% confidence) that the changes we made are having the impact we want. The size of the boxes represents the range of LOCs, and the black lines are the midpoint, where half the data is above, and half below the line. The box represents the middle 50% of the d…

KISSmetrics: The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop Marketers

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KISSmetrics: The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop MarketersThe Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop MarketersPosted: 28 Feb 2016 07:58 PM PSTMobile companies understood mobile-specific strategies long before the widespread adoption of mobile devices and increased adoption of smartphones and tablets. With more than three years of experience and state of the art mobile expertise, there is a lot that can be learnt. Fred Joseph, COO of S4M, offers some takeaways for planning and executing campaigns for the mobile era:1. When it comes to creatives, keep it short and catchySome brands are used to creating long scenarios as used on desktop (i.e. a 25 second video). However, what we've learnt from the mobile user experience is that users have short attention spans. Very short. The shorter and the stronger the message, the more likely a user will be engaged – and bearing in mind that our attention spans have d…

75 Content Marketing Tools You Can’t Live Without - Quick Sprout

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75 Content Marketing Tools You Can’t Live Without - Quick Sprout75 Content Marketing Tools You Can’t Live WithoutPosted: 26 Feb 2016 08:00 AM PST Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.Even if you are among the 42% of B2B marketers who say they're effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.Here we go! Content Discovery1. Quora- Quora was built on the premise of providing "the best answer to any question."Content marketers can use the popular social network to identify trends, communicate with others, and, most importantly, provide high quality answers to establish…