I love split testing - Visual Website Optimizer Blog

I love split testing - Visual Website Optimizer Blog

[Infographic] Why Your Acquisition Strategy is Failing You

Posted: 29 Jan 2016 06:35 AM PST

A business's website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels.

Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment in PPC, email campaigns and SEO. While this in itself isn't particularly revealing, these acquisition strategies are showing diminishing returns as the competition grows.

Not only that, with such significant investment into acquiring traffic, you would expect that the website itself would also receive equal if not more investment to ensure the visitors arriving on site convert. Reality, however, paints a very different picture.

Check out the infographic below to see how many business's digital marketing strategies are one-sided and missing out on converting the traffic they spend so much money acquiring.

Click here to get the full infographic

prwd-infographic

The post [Infographic] Why Your Acquisition Strategy is Failing You appeared first on VWO Blog.

Popular posts from this blog

KISSmetrics: Beyond Email: How to Automatically Nurture Customers with Different Channels

Image
KISSmetrics: Beyond Email: How to Automatically Nurture Customers with Different Channels Beyond Email: How to Automatically Nurture Customers with Different Channels Posted: 16 Nov 2016 10:11 AM PST Marketing automation = emails. Right? Well yes. But there's so much more. Which is fortunate, considering it's never been more difficult to reach customers through email. The competition's higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of promotional messages that reach a person's inbox. That's great news for consumers. But terrible for marketers. The good news, is that there's a plethora of other available alternatives to combine with your marketing automation tactics. Here are four to start using this week. Is There Life After Email? Marketing automation can deliver an unbelievable 451% new qualified leads and 34% increase
Read more

How SEO Has Changed with the Possum Update - Quick Sprout

Image
How SEO Has Changed with the Possum Update - Quick Sprout How SEO Has Changed with the Possum Update Posted: 25 Jan 2017 08:00 AM PST Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday's home runs don't win today's games. One of the more significant updates Google made in 2016 was Possum. In fact, it's arguably the biggest change Google has made to local SEO since the Pigeon update back in 2014. As you might imagine, it's shaken things up quite a bit and has switched up the SEO landscape considerably. I'd like to dive into this topic and explain how it may have impacted your local rankings as well as what you need to know moving forward. Why is it called Possum? The first thing you're probably wondering about is why exactly the SEO community called it Poss
Read more

ULTIMATE SEO TOOLS FOR YOUR CAMPAIGN AND TRAFFIC CONVERSION

Image
From Campaigns to Conversions  WPRobot v4.10 - The best autoblogging plugin for WordPress.rar http://www1.zippyshare.com/v/jFTDRUdK/file.html Mobile Lead Monster.rar http://www1.zippyshare.com/v/t7SvgZje/file.html Online Lead Finder 3.3.7.rar http://www1.zippyshare.com/v/TE5YuAo8/file.html Tumbling Jazz - Ultimate Tumblr Bot v1.704.rar http://www1.zippyshare.com/v/C2kdfrMx/file.html WP Leads Press 1.0.8.3.rar http://www42.zippyshare.com/v/COJWrhAa/file.html Auto Traffic Grabber 3.0.rar http://www42.zippyshare.com/v/XvyZaxMa/file.html LocalLeadGen 1.6.rar http://www42.zippyshare.com/v/WVEKZWGW/file.html Answereye Ultimate 5.4.rar http://www42.zippyshare.com/v/eDzKjTjd/file.html Online Lead Finder 3.3.7.rar http://www42.zippyshare.com/v/snHIKIKV/file.html Paigham Bot 6.0.1.3.rar http://www42.zippyshare.com/v/n4eVRrrN/file.html Social Lead Freak 2.8.0.rar http://www42.zippyshare.com/v/gDqYRS6J/file.html
Read more