Marketing Resolutions for 2016 and Other New Year's News

Posted: 31 Dec 2015 06:39 AM PST

Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five: New Year's edition. Note: the first article is by yours truly, hence the reference to a certain NFL team.

7 Marketing Resolutions To Make As The Year Ends

Most of us are going to be making at least one or two resolutions pretty soon. Mine involve weight loss, of course and my beloved Philadelphia Eagles – it’s a long story. It’s just that time of year. Whether for business or personal improvement, making goals and resolutions is a crucial step towards improving anything.

Read the full story on Forbes.

6 New Year’s Resolutions You Can Apply to Your Marketing Life

More than 980,000 posts about New Year’s resolutions have been published on social networks, according to social listening and analytics company Sprinklr. While most posts focused on overall happiness, other key words included “work out,” “weight,” “smoking” and “unplug.”

Many people set New Year’s resolutions to keep their lives on track or to improve their overall well-being. What if I told you some of these same personal resolutions can be applied to the professional lives of marketers, as well?

Read the full story on business2community.com.

7 Secrets Of People Who Keep Their New Year's Resolutions

Making resolutions is a popular holiday tradition, but keeping those resolutions past the first week in January is the hard part. Statistic Brain, using data from the University of Scranton, says while 45% of Americans regularly make New Year’s resolutions only 8% actually keep them. So, how do those 8% do it?

Here are some of the best tips from people who successfully keep their New Year’s resolutions:

Read the full story on Fast Company.

Five New Year Resolutions for Marketers

As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience.

Read the full story on Loyalty 360.

Email marketers' top New Year’s resolutions for 2016

Virtually everyone is infatuated with Instagram and Snapchat. Few of us can remember the days before Facebook and Twitter.

But email is still the best way to drive sales. In fact, a survey we conducted revealed that nearly 60 percent of Americans prefer brands contact them via email, and email marketing continues to yield higher ROI for marketers than any other channel. We can say with certainty that 2016 will be a boom year for email.

Read the full story on Venture Beat.

Now as far as predictions go, as compared to resolutions, you will want to download The Future of Modern Marketing: 2016 immediately and see what some of the brightest minds in marketing today foresee for the year ahead.