KISSmetrics: Beyond Email: How to Automatically Nurture Customers with Different Channels
KISSmetrics: Beyond Email: How to Automatically Nurture Customers with Different Channels Beyond Email: How to Automatically Nurture Customers with Different Channels Posted: 16 Nov 2016 10:11 AM PST Marketing automation = emails. Right? Well yes. But there's so much more. Which is fortunate, considering it's never been more difficult to reach customers through email. The competition's higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of promotional messages that reach a person's inbox. That's great news for consumers. But terrible for marketers. The good news, is that there's a plethora of other available alternatives to combine with your marketing automation tactics. Here are four to start using this week. Is There Life After Email? Marketing automation can deliver an unbelievable 451% new qualified leads and 34% increase ...