KISSmetrics: Beyond Email: How to Automatically Nurture Customers with Different Channels Beyond Email: How to Automatically Nurture Customers with Different Channels Posted: 16 Nov 2016 10:11 AM PST Marketing automation = emails. Right? Well yes. But there's so much more. Which is fortunate, considering it's never been more difficult to reach customers through email. The competition's higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of promotional messages that reach a person's inbox. That's great news for consumers. But terrible for marketers. The good news, is that there's a plethora of other available alternatives to combine with your marketing automation tactics. Here are four to start using this week. Is There Life After Email? Marketing automation can deliver an unbelievable 451% new qualified leads and 34% increase
How SEO Has Changed with the Possum Update - Quick Sprout How SEO Has Changed with the Possum Update Posted: 25 Jan 2017 08:00 AM PST Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday's home runs don't win today's games. One of the more significant updates Google made in 2016 was Possum. In fact, it's arguably the biggest change Google has made to local SEO since the Pigeon update back in 2014. As you might imagine, it's shaken things up quite a bit and has switched up the SEO landscape considerably. I'd like to dive into this topic and explain how it may have impacted your local rankings as well as what you need to know moving forward. Why is it called Possum? The first thing you're probably wondering about is why exactly the SEO community called it Poss
The Undeniable Benefit of a Consistent Cross Channel Marketing Message The Undeniable Benefit of a Consistent Cross Channel Marketing Message Posted: 25 Jan 2017 06:46 AM PST While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying, combining a digital marketing strategy with additional tactics designated for traditional channels. Say it the Same Way Everywhere Not only does it make sense to take this approach, but there is also research that substantiates the benefit of consistent cross channel marketing messaging. An IA