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KISSmetrics: 7 Reasons Your Site Isn’t Ready for A/B Testing 7 Reasons Your Site Isn’t Ready for A/B Testing Posted: 30 Aug 2016 10:22 AM PDT You've invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you've studied dozens of blogs on conversion optimization techniques. You've poured over countless CRO case studies, and you have a few tools to help you run A/B tests. Before you start split testing to get those conversion gains, pause for a second. I don't think you're quite ready yet. There are plenty of free tools to help you test your optimization – not to mention paid options from Optimizely to OptinMonster that'll help you explore different facets of your site's performance – so just about anyone can run A/B tests. But it's not a matter of simply understanding how to do it. The problem is that your site just...
The Step-by-Step Guide to Creating Scannable Content - Quick Sprout The Step-by-Step Guide to Creating Scannable Content Posted: 31 Oct 2016 08:00 AM PDT Rarely do people read content from beginning to end. Maybe it's because of our "microwave," instant gratification culture. Maybe it's because millions of other articles are vying for people’s attention. Or maybe it's because reading from screens takes about 25% longer than reading from paper. Research has even indicated that readers experience an unpleasant feeling when reading online text. Whatever the case may be, it's crucial to take the right approach when writing for online readers— a new approach . There's a certain art to digital writing that differs significantly from writing traditional paper text. If you expect to convert more of your audience into actual customers, you need to crack the code. You need to switch up your game plan. In my...