KISSmetrics: How to Evaluate the ROI of Branded Content How to Evaluate the ROI of Branded Content Posted: 26 Jan 2017 12:41 PM PST In 2011, Google's Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting. What made this finding so scary? It underlined the importance of content to modern marketing strategies, and many companies feared they weren't producing nearly enough content to drive conversions. To remain competitive, marketers and small businesses jumped in feet first. Their version of "shoot first; ask questions later" resulted in a lot of content produced on websites that wasn't actually doing much converting. The Benefits of Branded Content Soon, astute businesses realized that publishing high-quality content instead of high volumes of content was what really counted. These bu...
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Unbounce 36 Creative Landing Page Design Examples: A Showcase and Conversion Critique Posted: 30 Aug 2016 09:57 AM PDT Image source . Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus . Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. It’s landing page examples time. I’ve compiled a list of 36 landing page designs to critique. Most of them are awesome, some need a bit more work and a few are downright awful (as a lesson of what not to do). Each will get my customary “what I like” and “what I’d change or test” so you can get some ideas and inspiration for your next page. Here are the landing page design principles I’ll be using as a framework when delivering the critiques: Encapsulation : This is a classic technique used ...