KISSmetrics: 7 Reasons Your Site Isn’t Ready for A/B Testing 7 Reasons Your Site Isn’t Ready for A/B Testing Posted: 30 Aug 2016 10:22 AM PDT You've invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you've studied dozens of blogs on conversion optimization techniques. You've poured over countless CRO case studies, and you have a few tools to help you run A/B tests. Before you start split testing to get those conversion gains, pause for a second. I don't think you're quite ready yet. There are plenty of free tools to help you test your optimization – not to mention paid options from Optimizely to OptinMonster that'll help you explore different facets of your site's performance – so just about anyone can run A/B tests. But it's not a matter of simply understanding how to do it. The problem is that your site just...