The Undeniable Benefit of a Consistent Cross Channel Marketing Message The Undeniable Benefit of a Consistent Cross Channel Marketing Message Posted: 25 Jan 2017 06:46 AM PST While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying, combining a digital marketing strategy with additional tactics designated for traditional channels. Say it the Same Way Everywhere Not only does it make sense to take this approach, but there is also research that substantiates the benefit of consistent cross channel marketing messaging. An IA