Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit
Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit |
Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit Posted: 13 Sep 2016 06:00 AM PDT Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. The Summit was pretty remarkable in many ways and was no ordinary European event. The objectives for the day were set out early on:
By the end of the day we had ticked all the boxes and I gained a lot of valuable insights that consistently came through from discussions with CMOs from leading global brands. Here are a few of the CMO-worthy tidbits I picked up:
As well as wonderful content and conversations, (and a bar on stage where the panelists were served drinks for their sessions) what set this event apart for me was the entertainment. In just one day there were no less than 4 moments of ‘fun’. We had football legend Denis Irwin, comedian Daniel Audritt, actress Emma Kingston, and musical group Twin Wild. You don’t see that level of entertainment at a conference everyday. It was great. You know what they say about Jack. My own net/net: I can’t wait for the next event. The bottom line is this: The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. It’s time to transform how you use data, technology, and content to deliver more meaningful customer experiences at every touch point. That's why you need to download The CMO Solution Guide For Building A Modern Marketing Organization. Presented by The CMO Club in Partnership with Oracle Marketing Cloud you will learn from 20 progressive CMOs and senior digital marketing executives about building more effective Modern Marketing teams. This posting includes an audio/video/photo media file: Download Now |
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