SXSW: On The Bus or Off The Bus
SXSW: On The Bus or Off The Bus |
- SXSW: On The Bus or Off The Bus
- The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap
- Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms
| SXSW: On The Bus or Off The Bus Posted: 09 Mar 2016 06:00 AM PST Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. The only problem was when they would make a pit stop, invariably due to various cosmic circumstances, someone would wander off and not return when it was time to leave. After a few of these occurrences, Kesey famously said: “You’re either on the bus or off the bus.” Fast forward to the Age of Technology where the term bus grew to mean something else: “In computer architecture, a bus is a communication system that transfers data between components inside a computer, or between computers.” Are You Data-Driven?Modern Marketers have reached the stage where they need to be on the bus in more ways than one. Disparate applications usually silo marketing data so that sharing across the platform and ecosystem becomes problematic. That’s where a marketing data management platform (DMP) comes into play. With data management and activation driving the bus, everyone rides together. Don’t Guess. Know Your Customers.What’s the real benefit of being data-driven? You take the guesswork out of targeting, nurturing, and display advertising. On your journey to Modern Marketing, you can’t get to success unless you let data do the driving. If you’re going to San Francisco going to South By Southwest (SXSW), you’re in luck. Attend our panel discussion called: Programmatic Advertising in the Age of CX.
Your SXSW credential is an all-access pass to attend this informative panel discussion where we'll redefine programmatic, data, and measurement in the customer experience as expectations shift in consumer, technology, and brand relationships. Learn how to deliver more relevant experiences in the face of more disparate data and increasingly aggressive ROI goals. Seating is limited, so arrive early. Registration does not guarantee seating at this panel discussion. Receive your #KnowYourPeeps VIP priority party admission card immediately following the session. #KnowYourPeepsReally knowing your customers starts by knowing your peeps: Modern Marketers. That’s why we’re sponsoring The Modern Marketing Party at SXSW. It’s the only place to be that night if you’re a marketer! Our party at Cedar Street Courtyard is in the heart of Austin’s Music Scene featuring The Spazmatics. The Modern Marketing Party at SXSW If you can't make it to Austin for the panel, download the Informed Advertising Guide to understand how data can help inform your advertising.
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| The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap Posted: 08 Mar 2016 08:06 AM PST There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And seeing how the CMO is, according to Julie Lyle — former CMO of hh gregg and Prudential Asia and current Chairman of the Board for the Global Retail Marketing Association the “owner” of relationships with third party suppliers, it is eminently important that the CMO play a major role in creating the technology roadmap. In a new report, Take Two Technology Roads To Digital Experience Success, Road Map: The Digital Experience Delivery Playbook, Forrester analyst Ted Schadler lays out the two paths CMOs not only must pursue when planning their technology roadmap, but do so at the same time. Now keep in mind, these paths come only after you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, according to Schadler. The two paths he identifies are:
Schadler adds that at the same time as you’re delivering new capabilities with extensions, you have to fund and implement the foundations of your digital customer experience: customers, content, marketing, commerce, service, and insights. To read the entire report, download Take Two Technology Roads To Digital Experience Success, Road Map: The Digital Experience Delivery Playbook.
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| Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms Posted: 08 Mar 2016 04:00 AM PST In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations. I’m happy to share that IDC positions Oracle as the Leader in Marketing Cloud Strategy and a leader in Marketing Cloud Capabilities. According to IDC, "Oracle has assembled a star-studded portfolio of technologies and partnerships that will carry even the most advanced, complex, and high-volume marketers to new heights for many years.” IDC had an interesting perspective on the market that’s worth examining as marketers start to build out their strategy for marketing technology internally. IDC parses requirements for a Marketing Cloud into a few key areas. Here’s a quick summary of how to think about it:
As IDC conducted its research, one clear conclusion they reached is that marketers are growing tired of the complex technology ecosystem that plagues their businesses today. “The largest and most experienced users are finding that having hundreds of different systems, each optimized for a specific activity or team or region, leads to a great deal of complexity at the corporate level, which in turn increases costs and time to market,” writes Gerry Murray, IDC’s author of the report. “With the advent of marketing clouds, these customers can now evaluate the advantages of consolidating core functions with a single provider.” Because Oracle Marketing Cloud is built on an open platform, we can help customers as they make this transition towards integrating the technology they have in-house while providing foundational applications that help them connect data, create actionable audiences, and orchestrate and optimize customer experiences. As the IDC points out in this report, a marketing cloud is not just about front end marketing. In addition to Oracle’s marketing offerings, IDC notes that it “brings a host of back-end solutions to the table as well as vast customer information services and transaction history.” This is especially important as marketers engage technical stakeholders to connect with the data they need to serve customers. The report is tremendous validation for Oracle Marketing Cloud customers. For them, we remain focused on building a platform that marketers love and IT trusts. Read more about Oracle as Leader by downloading your own copy of the IDC MarketScape on Worldwide Marketing Cloud Platforms. This posting includes an audio/video/photo media file: Download Now |
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