Cuddle Up With Some Social Media Stats This Valentine's Day

Cuddle Up With Some Social Media Stats This Valentine's Day

Cuddle Up With Some Social Media Stats This Valentine's Day

Posted: 12 Feb 2016 11:00 AM PST

Please forgive my Hallmark-esque title but hey, it is Valentine's Day or at least it almost is. And come to think of it the title also sounds like the something from a Lifetime movie starring Tori Spelling. Not that there's anything wrong with that. 

Regardless of whether or not the title is a little cutesy, the fact remains that marketers and social media are, well to borrow a line from the infographic below "feeling the social relationship." The stats below come via a survey conducted in partnership with Social Media Today. 

Some key takeaways include:

  • A majority of marketers are still relying on the standard social media KPIs such as shares and likes. That may have been sufficient a few years ago but today there are metrics such as brand sentiment that absolutely need to be measured and analyzed. 
  • Facebook, Twitter, Blogging and LinkedIn continue to reign supreme when it comes to preferred social media platform. 
  • Just a little more than half of marketers are using the data that is available to them via social media. While some may view that as a positive, I look at it the other way and wonder why that number is not higher - significantly higher. With the technology and platform options available today it (the number) should in fact be much higher. 

There's much more to the story including how marketers are using mobile as part of their overall marketing strategy. Download the Social and Mobile Marketing Data Report today. 

This posting includes an audio/video/photo media file: Download Now

How to Improve ROI With Marketing Automation

Posted: 12 Feb 2016 08:29 AM PST

Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web.

8 Ways Marketing Automation Can Improve Your ROI

Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet. And you should too. Why? Because a marketing automation system can massively improve your ROI if you implement it correctly. Let’s forget about the hype for a few minutes and focus on the facts. Did you know that marketing automation results in a 53% increase in lead generation and sales conversions? Or, that 79% of companies who have used marketing automation for 2+ years are top performers in their industries

Read the full story on CMS Critic. 

6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI

To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.

Read the full story on Business 2 Community.

The Ultimate Marketing Automation statistics overview

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics. Feel free to share these stats and use them how you like, a link back to this article is appreciated. These numbers will keep on changing, almost every day. 

Read the full story on emailmonday.

Using Sales and Marketing Automation to Improve Your Bottomline

Regardless of industry, marketing and sales can take up a huge chunk of the operating budget. As the saying goes, “You have to spend money to make money.” While that may be true, using modern IT solutions can amplify and automate your marketing efforts while reducing cost.

Read the full story on Business.com.

These 3 Marketing Automation Mistakes Will Sink Your Business

A massive number of businesses are buying marketing automation software for the first time right now. With all the marketing automation success stories out there, it's understandable that business owners and CMOs might think that just buying the software will instantly lead to growth and profits.

The truth is that, if used poorly, software that helps you optimize marketing programs across email, web and mobile will deliver little value and can actually end up being disruptive to your business. To get the most out of the software, avoid making these three common automation mistakes.

Read the full story on Inc.

Marketing automation can be confusing and complicated. But it doesn't need to be. Download Marketing Automation Simplified to see what we mean. 

This posting includes an audio/video/photo media file: Download Now

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